Latitude & Longitude

INTRODUCING: FAIRHARVEST FOODS

Atlas Branding & Design recently launched the branding for the oh so fair, FairHarvest Foods. FairHarvest creates flavorful foods and spices based on traditional staples found in world cuisines while incorporating sustainability and fairtrade principles. They also support organic farming. 

Over the past year, Atlas Branding worked with FairHarvest to develop a brand that would stand for a modern company founded on principles that would connect with their customers on multiple levels—quality you can taste as well as an environmental and social difference.

Rather than the old-school and maximalism design of most fruit sauces and spreads, Atlas focused on a bright and lively color palette based on illustration and pattern design to convey the bold and vibrant tastes of the different fruit sauces. Each fruit sauce has its own pattern design creating abstractions of the staple fruits.

It was important for the brand mark to be modern and innovative hinting at the world cuisine and focusing on women around the world. The idea of connecting with female customers with this product by resonating with supporting women-owned businesses, female friends or mothers and daughters. 

We invite you to check out FairHarvest Foods be one of the first to leave a positive review or comment on their blog with your latest recipe idea. Enjoy this very unique and flavorful line of products. 

Atlas Branding & Design created: 

• Brand Logo
• Visual Tone & Color Theme
• Business Papers 
• Original Packaging Design & Patterns 
• Photography Art Direction
• Point of Sale - Sale Sheets
• E-commerce Website Design and Development