Goodbye Blue Ridge To Go. Hello Valet Gourmet.
Atlas was hired to conceive the new brand for Blue Ridge To Go a restaurant and catering delivery service specializing in residential delivery and corporate catering in the WNC community. From initial brand research to naming and logo, we worked with Valet Gourmet to transition into its new brand and how to communicate the positive change to customers and the community.
This logo is inspired by the height of the 1960s aviation culture centered on customer service and experience. We wanted to focus the brand on communicating speed, agility and high impact customer service so we pulled from this era to help us communicate that experience.
