Dean & Lisa Peteet

20
Mar
GREAT COVER LETTER It’s that time of year where companies small and large receive applications, cover letters and resumes from junior and senior college students all over the country. Some have it together and create very professional and/or creative materials, but many do not. This letter above of a finance student applying for a summer internship has been making headlines. It’s different because it is humble. The student is telling the truth and not selling himself as something he is not. It’s amazing how sometimes just being honest can be a breath of fresh air. We really like this cover letter as an example of what students should be saying in their materials, interviews, etc. And not what one normally receives. As college students, companies know you’re still learning, they know you’re portfolio is limited and they know you need experience. The students that are contacted and hired for an internship are so because they usually display some of these qualities in the letter.: 1) They’ve taken the time to send a cover letter (addressed in our name) and personalized to us. 2) A Resume (an honest one that is not inflated) 3) A link to view their portfolio online, or a creative/catchy piece they’ve personally mailed to us. (Specific to the design industry)  4) They arrive to their interview 5-minutes early, with a notepad to take notes. You’re being interviewed for your personality, and your willingness to receive constructive criticism to see how you’ll take it. We (most design companies) want to see how you do when someone else critics your work. And, we want to see if you take our advice in the interview,  and if you run with it. Will you update your portfolio and re-send it to us with your changes? Will you set up an online portfolio if you don’t have one? Will you get on social media to promote yourself? The advice will vary from candidate to candidate, but overall we want to see if you’re humble and if you’ll work hard and collaboratively. Our Summer 2013 internship has been taken by a candidate who did all of these things and we look forward to working with him. But, if you’d like to intern this Winter 2013, we’re taking cover letters and resumes. Send them to Lisa Peteet, Creative Director, lisa@atlasbranding.com. No phone calls please.

GREAT COVER LETTER 

It’s that time of year where companies small and large receive applications, cover letters and resumes from junior and senior college students all over the country. Some have it together and create very professional and/or creative materials, but many do not. This letter above of a finance student applying for a summer internship has been making headlines. It’s different because it is humble. The student is telling the truth and not selling himself as something he is not. It’s amazing how sometimes just being honest can be a breath of fresh air. 

We really like this cover letter as an example of what students should be saying in their materials, interviews, etc. And not what one normally receives. As college students, companies know you’re still learning, they know you’re portfolio is limited and they know you need experience. The students that are contacted and hired for an internship are so because they usually display some of these qualities in the letter.: 

1) They’ve taken the time to send a cover letter (addressed in our name) and personalized to us. 

2) A Resume (an honest one that is not inflated) 

3) A link to view their portfolio online, or a creative/catchy piece they’ve personally mailed to us. (Specific to the design industry) 

4) They arrive to their interview 5-minutes early, with a notepad to take notes. You’re being interviewed for your personality, and your willingness to receive constructive criticism to see how you’ll take it. We (most design companies) want to see how you do when someone else critics your work. And, we want to see if you take our advice in the interview,  and if you run with it. Will you update your portfolio and re-send it to us with your changes? Will you set up an online portfolio if you don’t have one? Will you get on social media to promote yourself? The advice will vary from candidate to candidate, but overall we want to see if you’re humble and if you’ll work hard and collaboratively. 

Our Summer 2013 internship has been taken by a candidate who did all of these things and we look forward to working with him. But, if you’d like to intern this Winter 2013, we’re taking cover letters and resumes. Send them to Lisa Peteet, Creative Director, lisa@atlasbranding.com. No phone calls please.

6
Mar
High 5: Rebranding a responsible coffee shopGreat article on our friend and client, Jay Weatherly for his wonderful work and handcrafted coffee at High Five Coffee Bar. Thanks Jay for the shout out to Atlas in your article. Read the full story in the Mountain Xpress. 

High 5: Rebranding a responsible coffee shop


Great article on our friend and client, Jay Weatherly for his wonderful work and handcrafted coffee at High Five Coffee Bar. Thanks Jay for the shout out to Atlas in your article. Read the full story in the Mountain Xpress. 

5
Mar
ATLAS TAKES HOME TWO GRAPHIC DESIGN USA AWARDSAtlas was recently honored to receive two awards in the 49th Annual American Graphic Design Awards. From more than 9,000 entries worldwide, less than 15% of the design and communication projects were selected as winners. We were recognized in the categories of Brochures for our work on the Eagle’s Nest Foundation Viewbooks  and Packaging for our work on FairHarvest Foods. Magazine Photo taken by Amplified Media. 

ATLAS TAKES HOME TWO GRAPHIC DESIGN USA AWARDS

Atlas was recently honored to receive two awards in the 49th Annual American Graphic Design Awards. From more than 9,000 entries worldwide, less than 15% of the design and communication projects were selected as winners. We were recognized in the categories of Brochures for our work on the Eagle’s Nest Foundation Viewbooks  and Packaging for our work on FairHarvest Foods. 

Magazine Photo taken by Amplified Media. 

5
Mar

PUT YOUR HANDS UP FOR HIGH FIVE COFFEE BAR!
(Formerly the Dripolator)

Atlas Branding lent a hand to re-brand and transition the Dripolator (a local coffee bar and Mountain Xpress “Best of” winner) into High Five Coffee Bar. After conceiving of the name “High Five Coffee Bar,” owner Jay Weatherly sought out Atlas to help him craft and launch his new brand. First, Atlas worked with Jay in conceptualizing and creating an original and iconic logo that best encompassed the ethos of his new name and identity. Next, we utilized the new logo and identity in design of the print collateral from business cards to food labels. Atlas also integrated the new brand into the design for all of the new High Five Coffee Bar menu and exterior signage that will be installed in January. 

“Working with Atlas was a crucial part of putting a process to the daunting task of re-branding. They did an amazing job of extracting the essence and character of what I wanted to communicate in the new branding. They were responsive and flexible to my ideas, but gave strong direction for me to follow, which is precisely what I needed.” 
- Jay Weatherly, Owner of High Five Coffee Bar 

So what’s next for High Five - a new website will launch this Spring. 

15
Nov
Atlas field trip to @quill and arrow press with client @alexander design studio soon to be Form & Function Architecture.

Atlas field trip to @quill and arrow press with client @alexander design studio soon to be Form & Function Architecture.